Kevin Theese

I studied at the University of Wisconsin-Eau Claire, where I received my Bachelor of Arts Degree – Newsprint Journalism and History minor. I am
currently employed in the field of digital media/video with Rice Lake Weighing Systems. Previous to my current position with RLWS I was a Creative
Writer and Commercial Video Producer with an NBC affiliate in Eau Claire, WI

Current Research Interests:

I am interested in how digital media is used in strategic communications efforts to increase the effectiveness of the message. How can the
organization effectively include video and interactivity in the overall communications program? What measures will increase its efficacy?