Shreya Mukherjee

Shreya Mukherjee's focus is to learn how to formulate and implement effective communications strategies in order to successfully position a brand. Her interests lie specifically in consumer psychology and brand perceptions. Her understanding of advertising & marketing trends and strategies in the US communications industry will continue to grow through the Professional M.A. program. Particularly with her experiences abroad in mind, Mukherjee hopes to closely study all media in the United States, understand how they operate and draw comparisons with India. She also hopes to further her understandings of how to minimize roadblocks, maximize profits and “be ahead of the game”, with respect to competition via effective strategic planning in communications.

Education:

M.A. in Creative and Media Enterprises, Warwick University, United Kingdom, 2002

B.A. in Journalism (Honors), Delhi University, India, 2001

Areas of interest:

Shreya is a trained Indian Classical 'Bharatnatyam' dancer. She started dancing at the age of four, and has performed for over 13 years.

Hobbies

People, Brands, Music, T.V, Browsing & observing trends in various youth platforms/ social networks on the internet, Shopping, Cooking, Taking pictures, Working out, Writing and Traveling.

Current Research Interests

Word of Mouth communications and the notion of brand zealotry.

TA, RA, or Other UM Appointments:

Teaching Assistant, Marketing and Logistics Management, Carlson School of Management . (Fall 2005, Spring 2006, Fall 2006)

Teaching Assistant, 3004V (Honors), Information for Mass Communication , School of Journalism and Mass Communication (Spring 2006, Fall 2006, Spring 2007)

Research Assistant, responsible for creating the Strategic Communication version of the NeverWinterNights Computer Simulation Game for Journalism 3004V (Honors), Information for Mass Communication , School of Journalism and Mass Communication (Summer 2006)

Professional Experience:

Director, Consumer Strategist, Global View, Iconoculture (Present)

Researcher, Account Planning division, Campbell Mithun, Minneapolis , MN (Jan-April 2007)

Project Specialist, The Minnesota Daily , Minneapolis, MN (Fall 2005)

Manager, Advertising & Sales Team, Indiatimes.com, The Times Of India Group , New Delhi, India (2004-05)

Marketing Executive, International Repertoire for India, SonyBMG Music Entertainment , Mumbai, India (2002-04)

Research Intern, Master’s thesis research on the survival strategies of the independent music business, OarFin Records , Minneapolis, MN (2002)

Content Manager, Friday Corporations (For MSNIndia.com ), New Delhi, India (2001)

Researcher/Production Assistant, Miditech Private Ltd. (The Green Oscar Award winning company). New Delhi, India (1999-2001)