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Graduate Studies

Rita Langteau

Education

  • Ph.D. candidate
    (expected completion Fall 2008)

Research Interests
Information processing and memory
Theories of behavior change
Health-related personal and mass communication
Societal effects of communication

Peer Reviewed Journals
Publications:
Southwell, B.G. & Langteau, R. (in press). Age, memory changes, and the varying utility of recognition as a media effects pathway. Communication Methods and Measurement.

Huh, J., & Langteau, R. (2007).  Presumed influence of DTC prescription drug advertising: Do experts and novices think differently? Communication Research. 34(1), 25-52.

Huh, J., & Langteau, R. (2007). Presumed influence of DTC prescription drug advertising on patients: Physicians' perspective. Journal of Advertising, 36(3), 151-172.

Submission:
 Su, J.C., Tran, A.G.T.T., Wirtz, J.G., Langteau, R.A., & Rothman, A.J. Rethinking the ‘dread’ hypothesis: Evidence for a regional increase in post-9/11 U.S. traffic fatalities. Second revision requested March 2008.

Conference Papers
Peer Reviewed:

Myers, J., Langteau, R., & Cho, S. Bring the future in front of the mind's eye: Exploring the moderating role of ad evoked imagery processing. Presented at the Society for Consumer Psychology Winter Conference. Port of Miami, FL. February 2006.

Huh, J., & Langteau, R. Perceived influence of DTC prescription drug advertising: Do the general public and the expert think differently? Presented at the Association for Education in Journalism and Mass Communication Conference. San Antonio, TX. August 2005.

Langteau, R. The third-person effect and self-categorization: Considerations on this perspective. Presented at the Graduate Student Organization Conference, School of Journalism and Mass Communication. Minneapolis, MN. March 2005.

Invited:
Southwell, B.G. & Langteau, R. Age, memory changes, and the varying utility of content recognition as a mediator of media effects. Presented at Investigating Relations between Media Exposure and Cancer-Related or Other Behaviors [a conference sponsored by the Annenberg School for Communication and Abramson Cancer Center of the University of Pennsylvania and the Dana-Farber Cancer Institute of Harvard University]. Philadelphia, PA. April 2007.

Teaching and Teaching Opportunities

Spring 2007

Instructor, University of Minnesota. Jour 3251 Strategic Communication Research.

Fall 2006

Guest Lecturer, University of Minnesota. “Advertising claims and FTC standards of false, misleading and deceptive advertising,” Advertising in Society course.

Summer 2005

Guest Lecturer, University of Minnesota. “Advertising research with a legal viewpoint.” Strategic Communication Research course.

2003-2005

Guest Lecturer, University of Minnesota. “Extrinsic evidence in false advertising cases.” Advertising in Society courses.

Fall 2004

Guest Lecturer, University of Minnesota. “Direct-to-consumer prescription drug advertising: Ethical and regulatory issues.” With Jisu Huh to Advertising in Society course.

University of Minnesota RA/TA Appointments

  • Research Assistant, Assistant Professor Jisu Huh - Survey of physician attitudes and behavior regarding DTC advertising, Summer – Fall 2004

  • Teaching Assistant, JOUR 4274 Advertising and Society 2003-2005, 2006

  • Teaching Assistant, JOUR 3201 Principles of Strategic Communication: Advertising 2005-2006.

    • Academic Honors /Awards

    Kriss Research Grant, School of Journalism and Mass Communication, University of Minnesota, Spring 2008.

    Director’s Fellowship, School of Journalism and Mass Communication, University of Minnesota, Fall 2006.

    William D. Wells Graduate Fellowship, School of Journalism and Mass Communication, University of Minnesota, 2003-2006.

    Doctoral Consortium, American Marketing Association, Marketing and Public Policy Conference, Washington, DC, 2003.

    Academic Service
    Ad Hoc Reviewer, Society for Consumer Psychology, 2007 Winter Conference

    Founder / Chair, StratComm Research Group, University of Minnesota, 2003-2005
    Departmental graduate student and faculty group focusing on discussions and presentations of strategic communications research.

    Discussant, Graduate Student Organization Conference, School of Journalism and Mass Communication, Minneapolis, MN, 2005.

    Professional Experience

    Research

    Vice President-Project Manager, Ross Research, Minneapolis, MN, 1992 – 2003

    Managed consumer perception studies for trademark infringement / false advertising litigation and related work on trademark issues of fame and acquired distinctiveness. Assessed and critiqued expert witness research and survey reports.
       
    Invited Presentation
    Ross, I., & Langteau, R. “Survey research in partnership with litigation.” Minnesota/ Upper Midwest Chapter of the Marketing Research Association, Spring Education Workshop, Bloomington, MN, April, 2002.

    Awards and Service
      Marketing Research Association Chapter Service Award for Contributions to the Minnesota-Upper Midwest Chapter, 1998.

      Minnesota/Upper Midwest Chapter Marketing Research Association Annual Volunteer Recognition Award, 1998.

      Co-Chair Program Committee, Minnesota/ Upper Midwest Chapter of the Marketing Research Association, 1997-1998.

    Professional Development
      Creating and Cultivating Brand Connections, Marketing Science Institute, Minneapolis, MN, 2007.

      Using and Defending Consumer Surveys in Advertising and Trademark Cases, American Marketing Association Forum on Marketing and the Law, Washington, DC, 2003.

      Trademark Litigation, Minnesota Institute for Legal Education, Minneapolis, MN, 2002.

      Advertising Law, Minnesota Institute for Legal Education, Minneapolis, MN, 2000.

      Forensics Conference, Council of American Survey and Research Organizations, New York, NY, 2000.

      Advanced Project Directors Training Conference, Council of American Survey and Research Organizations, New York, NY, 1999.

      The 8th Conference on Aggressive Advertising and the Law, Business Development Associates, San Francisco, CA, 1999.

      Intellectual Property: Current and Future Trends, Minnesota Institute for Legal Education, Minneapolis, MN, 1999.

      Leadership on Paper Workshop, Council of American Survey and Research Organizations, Arlington, VA, 1999.

      Advertising, the Internet and Rising to New Challenges, Better Business Bureau, National Advertising Division, Workshop IX, New York, NY, 1998.

      Marketing Research Technology Conference, Council of American Survey and Research Organizations, New York, NY, 1998.

      The Online Advertising Law Workshop, Business Development Associates, San Francisco, CA, 1998.

      Advertising and Promotion Law, Minnesota Institute for Legal Education, Minneapolis, MN, 1997.

      Consumer Perception Communication Surveys, Council of Better Business Bureaus, National Advertising Division, Workshop VI, Alexandria, VA, 1996.

      A Conference on Aggressive Advertising and the Law, Business Development Associates, New York, NY, 1995.

    Memberships
    American Association for Public Opinion Research
    Association for Education in Journalism and Mass Communication
    International Communication Association
    Midwest Association for Public Opinion Research