Brittany Duff

Brittany attended U of MN as an undergraduate and went on to jobs in advertising, which served as the basis for her interest in mass communication and persuasion. If Brittany had not attended college, she claims she might be a nationally ranked competitive eater. Alas, the world will never know.

Current Research Interests:

-neuropsychology and persuasion

-advertising avoidance -affective and mood effects

-nonconscious processing

Journal Publications and Conference Presentations:

Brittany Duff and Ronald J. Faber (2007) "Think Fast, Feel Good? Speed of Though Enhances Mood and Product Trial" Association for Consumer Research,
Memphis, TN

Brittany Duff, Yulia Lutchyn, and Ronald J. Faber (2008) "Do Implicit Cognitions Need to Match? Effects of Celebrity Morphing on Matched and
Mismatched Brands" Society for Consumer Psychology, New Orleans, LA

Sela Sar and Brittany Duff (2007) "The Effects of Moods on Evaluations of Brand Extension Ads" Association for Education in Journalism and Mass
Communication, Washington D.C.

Yulia Lutchyn, Brittany Duff, Soyoen Cho, Ron Faber and Jisu Huh (2007) "Can One Model Be All Things to All People? An Examination of Ethnic Morphing in
Advertising" American Academy of Advertising- Asia, Seoul, Korea.

Jun Myers, Ron Faber, Brittany Duff and Yulia Lutchyn (2007) "The Influences of Consumer Processing Style and Headline Execution on Visual Metaphor Advertisements" American Academy of Advertising, Burlington VT.

Ron Faber, Brittany Duff and Yulia Lutchyn (2007) "My Kind of Brand: Exploring Brand Personality Projection Through Morphing" Society for Consumer
Psychology, Las Vegas, NV.

Xiaoli Nan, Ron Faber and Brittany Duff (2006) "Media Mood Manipulation: Examination of Mood Changes in a 24-Hour Activities Diary" Association for Consumer Research- Asia Pacific Conference, Sydney AU.

Ronald J. Faber, Brittany Duff and Yulia Lutchyn (extended abstract) "A Projective Study of Compulsive Buying," in I.M. Martin, D. W. Stewart and M. Kamins (eds) 2006 Marketing and Public Policy Conference Proceedings, Chicago: American Marketing Association, 2006, 113-114.

Duff, B., Shoakena, B., and Butterworth, A. (2004). “Role of perception of source nationality in credibility judgments for online health information”. Presented to GSO Conference, March, 2005.

 

TA, RA, or Other UM Appointments:

Fall 2007- Instructor, Jour 3201- Principles of Strategic Communication

Summer 2007- Instructor, Jour 3201 Principles of Strategic Communication: Advertising

Spring 2007- Teaching Assistant, Jour 4275 Advertising and Society

Fall 2006- Teaching Assistant, Jour 5251 Psychology of Advertising

Fall 2005, Spring 2006- Research Assistant, Thom Swiss, Assistant Editor and programmer, The Iowa Review Web

Fall 2005, Spring 2006- Teaching Assistant, Jour 5251 Psychology of Advertising

Summer 2005- Web Designer, Minnesota Journalism Center

Spring 2005- Teaching Assistant, Jour 5251 Psychology of Advertising

Fall 2004- Teaching Assistant, Jour 1001 Intro to Mass Communication; Jour 3745 Mass Media and Pop Culture

Professional Experience:

Associate Account Planner, Campbell Mithun 05/00-06/02

Web Designer, Center for Transportation Studies 05/99-05/00