Ronald J. Faber

Education

Ph.D., Mass Communication, University of Wisconsin - Madison

M.S., Education, University of Pennsylvania

Current Research Interests

Advertising and consumer behavior
Compulsive buying
Consumption and self-control
Advertising and new media
Morphing in advertising
Political communication

Courses Taught

JOUR 5251, Psychology of Advertising

JOUR 8001, Studies in Mass Communication I

JOUR 8260, Seminar: Advertising Research

Selected Publications

Advertising and the New Media. Armonk, NY: M.E. Sharpe, 2005 (edited with M.R. Stafford).

"Compulsive Consumption: Progress and Perspective," Handbook of Consumer Psychology, Curtis P. Haugtyedt, Paul Herr, and Frank Kardes (eds.), Mahwah, New Jersey: Lawrence Erlbaum Associates, forthcoming, (with T. O'Guinn).

"Impulse Buying: A Result of Self-Regulatory Resource Depletion," Journal of Consumer Research, 2007, 33 (4), 537-548, (with K. Vohs).

"Estimated Prevalence of Compulsive Buying in the United States," American Journal of Psychiatry, 2006, 163 (10), 1806-1812, (with L. Korrin, E. Aboujaoude, A. Schatzberg, M. Large and R. Serpe).

"What If a Website Can Talk?: Exploring the Persuasive Effects of Web-Based Anthropomorphic Agents," Journalism & Mass Communication Quarterly, 2006, 83 (3), 615-631, (with X. Nan, G. Anghelcev, J. R. Myers, and S. Sar).

"The Future of Consumer Decision Making in the Age of New Media Promotions and Advertising," in M.R. Stafford and R.J. Faber (eds.) Advertising, Promotion and the New Media , Armonk, NY: M.E. Sharpe, 2005, 351-365, (with M. R. Stafford),

"To Buy or Not to Buy?: Self-Control and Self-Regulatory Failure in Purchase Behavior" in R. Baumeister and K. Vohs (eds), The Handbook of Self-Regulation, (with K. Vohs) 2004.

"Advertising Theory: Reconceptualizing the Building Blocks," Marketing Theory, 2004, 4 (1), 7-30, (with X. Nan).

"Advertising and the Consumer Information Environment Online," American Behavioral Scientist, 2004, 48 (4), 447-466, (with M. Lee and X.i Nan).

Recent Awards/Honors

Elected Fellow of the American Academy of Advertising