Marco Yzer

Education

Postdoctoral fellowship, Annenberg School for Communication, University of Pennsylvania

Ph.D., Social & Organizational Psychology, University of Groningen, Netherlands

M.A., Social & Organizational Psychology, University of Groningen, Netherlands

Current Research Interests

Application of behavioral theory to communication effects
Health communication
Evaluation of mass media health campaigns.

Courses Taught

JOUR 3201, Principles of Strategic Communication: Advertising

JOUR 3251, Strategic Communication Research

JOUR 5541, Mass Communication and Public Health (also listed as PUBH 6074)

JOUR 8502, Seminar: Multimethod Research in Mass Communication

JOUR 8651, Seminar: Mass Media and Social Change

Editorial Board Service

Journal of Health and Mass Communication
Health Communication

Publications

Yzer, M.C. (2007). Does perceived control moderate attitudinal and normative effects on intention? A review of conceptual and methodological issues. In I. Ajzen, D. Albarracin & R. Hornik (Eds.), Prediction and change of health behavior: Applying the reasoned action approach (pp. 107-123). Lawrence Erlbaum.

Southwell, B. G., & Yzer, M. C. (2007). The roles of interpersonal communication in mass media campaigns. Communication Yearbook 31. 419-462.

Yzer, M.C., Cappella, J.N.C., & Fishbein, M. (2007). Using behavioral theory to investigate routes to persuasion for segmented groups: A case study of adolescent drug use. In M.B. Hinner (Ed.), Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation:  A Forum for General and Intercultural Business Communication, Volume 3 (pp. 297-320). Frankfurt am Main, Germany: Lang. 

Yzer, M.C., & Southwell, B.G. (in press). New technologies, old questions. American Behavioral Scientist.

Yzer, M.C. & van den Putte, B. (2006). Understanding smoking cessation: The role of quit history. Psychology of Addictive Behavior, 20, 356-361.

ten Berg, B., van den Putte, B., Yzer, M.C., & Willemsen, M.C. (2006). The difference in behavioral determinants of successful and unsuccessful smoking cessation attempts. Gedrag & Gezondheid, 5 , 344-360.

van den Putte, B., Yzer, M.C. & Brunsting, S. (2005). Social influences on smoking cessation: A comparison of the effect of six social influence variables. Preventive Medicine, 41, 186-193.

Yzer, M.C., Cappella, J.N., Fishbein, M., Hornik, R., Sayeed, S. & Ahern, R.K. (2004). The role of external variables in an integrative model of behavioral change: The effects of adolescents’ risk for regular marijuana use on intention to use marijuana. Journal of Applied Social Psychology, 34, 1229-1250.

Gorter, M. & Yzer, M.C. (2004). Television advertisement avoidance reconsidered: The role of different avoidance behaviors, program relevance and viewing contexts. In P. Neijens, E. Smit, B. van den Putte & C. Hess (Eds.), Context and Media Factors in Advertising (pp. 136-147). Amsterdam : Spinhuis Press.

Fishbein, M., Hennessy, M., Yzer, M.C. & Johnson, B. (2004). Risk and romance: Health risks and romantic attraction in the process of relationship formation. Psychology, Health and Medicine, 9 , 273-285.

Yzer, M.C., Hennessy, M. & Fishbein, M. (2004). The usefulness of perceived difficulty for health research. Psychology, Health and Medicine, 9 , 149-162.

Fishbein, M., Hennessy, M., Yzer, M.C. & Douglas, J. (2003). Can we explain why some people do and some people do not act on their intentions? Psychology, Health and Medicine, 8, 3-18.

Fishbein, M. & Yzer, M.C. (2003). Using theory to design effective health behavior interventions. Communication Theory, 13, 164-183.

Yzer, M.C. (2003). Towards effective health communication: A change – prime model. Gedrag & Gezondheid, 5, 323-334.

Yzer, M.C., Cappella, J.N., Fishbein, M., Hornik, R. & Ahern, R.K. (2003). The effectiveness of gateway communications in anti-marijuana campaigns. Journal of Health Communication, 8, 1-15.

Cappella, J.N.C., Yzer, M.C. & Fishbein, M. (2003). Using beliefs about positive and negative consequences as the basis for designing message interventions for lowering risky behavior. In D. Romer (Ed.). Reducing adolescent risk. Toward an integrated approach (pp. 210-219). Thousand Oaks, CA: Sage.

Fishbein, M., Hornik, R., Cappella, J.N., Sayeed, S., Yzer, M.C., & Ahern, R.K. (2002). The role of theory in developing effective antidrug public service announcements. In W.D. Crano, D. William & M. Burgoon (Eds.). Mass media and drug prevention: Classic and contemporary theories and research (pp. 89-117). Mahwah, NJ: Lawrence Erlbaum.

Yzer, M.C., Siero, F.W. & Buunk, B.P. (2001). Bringing up condom use and using condoms with new sexual partners: Intentional or habitual? Psychology & Health, 16, 409-421.

Yzer, M.C., Siero, F.W. & Buunk, B.P. (2000). Can public campaigns effectively change psychological determinants of safer sex? An evaluation of three Dutch safer sex campaigns. Health Education Research, 15, 339-352.

Yzer, M.C., Siero, F.W. & Buunk, B.P. (1999a). Long-term effects: The state of affairs concerning safer sex a year after the general campaign. Tijdschrift voor Gezondheidswetenschappen, 77 , 217-224.

Yzer, M.C., Siero, F.W. & Buunk, B.P. (1999b). The impact of prior condom use on intentions to use condoms: A study among people with casual partners. Gedrag & Gezondheid, 27 , 125-135.

Yzer, M.C., Siero, F.W. & Buunk, B.P. (1999c). Social comparison processes in the context of safer sex: Affective reactions, risk perceptions and behavioral expectations. In R.M. Meertens, R. Vermunt, J.B.F. de Wit & J.F. Ybema (Eds.), Sociale psychologie en haar toepassingen, Vol. XIII (pp. 1-15). Delft, the Netherlands: Eburon.

Yzer, M.C., Fisher, J.D., Bakker, A.B., Siero, F.W., & Misovich, S.J. (1998). The effects of information about AIDS risk and self-efficacy on women’s intentions to engage in AIDS preventive behavior. Journal of Applied Social Psychology, 28, 1837-1852.

Yzer, M.C., Siero, F.W. & Buunk, B.P. (1998). Public campaigns as a means to increase knowledge about sexually transmitted diseases. Gedrag & Gezondheid, 26, 108-120.

Buunk, B.P., Bakker, A.B., Siero, F.W., van den Eijnden, R.J.J.M. & Yzer, M.C. (1998). Predictors of AIDS-preventive behavioral intentions among adult heterosexuals at risk for HIV-infection: Extending current models and measures. AIDS Education and Prevention, 10, 149-172.