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About Us

Jisu Huh

Jisu Huh began her career at the Han Comm. Inc. advertising agency in Seoul, South Korea, as a marketing researcher. Professor Huh joined the SJMC in 2003 where her research has focused on the third-person effect and its potential influence on how prescription drug messages are processed, and interactive advertising.

Education

Ph.D., Mass Communication, University of Georgia

M. A., Journalism & Mass Communication, University of Georgia

Current Research Interests

  • Advertising Effects (third-person effect/influence of presumed influence)
  • Health Communication (direct-to-consumer prescription drug advertising)
  • Trust and Credibility in Interactive Advertising

Courses Taught

JOUR 3201, Principles of Strategic Communication: Advertising

JOUR 3251, Strategic Communication Research

JOUR 4272, Interactive Advertising

JOUR 8990: Seminar in Interactive Media

JOUR 8204: Measuring the Effectiveness of Communication Campaigns

Professional Experience

  • Web Master, 1999-2000
    University System of Georgia, Board of Regents, Office of Information and Instructional Technology (OIIT), Athens, Georgia.
  • Marketing Researcher, 1994-1998
    Han Comm. Inc. (Advertising Agency), Seoul, Korea.

Selected Publications

Huh, Jisu and Rita Langteau (2007), “Presumed Influence of Direct-to-Consumer (DTC) Prescription Drug Advertising on Patients: The Physicians’ Perspective,” Journal of Advertising, 36(3), 305-326.

Huh, Jisu, and Rita Langteau (2007), “Presumed Influence of DTC Prescription Drug Advertising: Do Experts and Novices Think Differently?” Communication Research, 34(1), 25-52.

DeLorme, Denise, Jisu Huh, and Leonard N. Reid (2007), “Others Are Influenced, But Not Me”: Older Adults’ Perceptions of DTC Prescription Drug Advertising Effects,” Journal of Aging Studies, 21, 135-151.

DeLorme, Denise, Jisu Huh, and Leonard N. Reid (2006), “Age Differences in How Consumers Behave Following Exposure to DTC Advertising,” Health Communication, 20(3), 255-265.

Huh, Jisu, Denise DeLorme, and Leonard N. Reid (2006), “Perceived Third-Person Effects, Age Differences, and Other Moderating Factors of Consumer Support for Prior Approval of DTC Ads and a DTC Advertising Ban,” Journal of Consumer Affairs, 40(1), 90-116.

DeLorme, Denise, Jisu Huh, and Leonard N. Reid (2006), “Perceived Effects of DTC Prescription Drug Advertising on Self and Others: A Third-Person Effect Study of Older Consumers,” Journal of Advertising, 35(3), 49-68.

Huh, Jisu and Lee B. Becker (2005), “Direct-to-Consumer Prescription Drug Advertising: Understanding Its Consequences,” International Journal of Advertising, 24(4), 441-466.

Huh, Jisu, Denise DeLorme, and Leonard N. Reid (2005), “Factors Affecting Trust in Online Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising,” Journal of Health Communication, 10(8), 711-731.

Mayer, Robert, Jisu Huh and Brenda J. Cude (2005), “Cues of Credibility and Price Performance of Life Insurance Comparison Web Sites,” Journal of Consumer Affairs, 39(1), 71-94.

Huh, Jisu, Denise DeLorme, and Leonard N. Reid (2004), “The Information Utility of DTC Prescription Drug Advertising,” Journalism and Mass Communication Quarterly, 81(4): 788-806.

Huh, Jisu, Denise DeLorme, and Leonard N. Reid (2004), “ The Third-Person Effect and Its Influence on Behavioral Outcomes in a Product Advertising Context: The Case of Direct-to-Consumer Prescription Drug Advertising,” Communication Research, 31(5), 568-599.

Huh, Jisu and Brenda J. Cude (2004), “Is the Information “Fair and Balanced” in Direct-to-Consumer Prescription Drug Websites?” Journal of Health Communication, 9(6), 1-12.

Huh, Jisu, Denise DeLorme, and Leonard N. Reid (2004), “Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising,” Health Marketing Quarterly, 21(3), 27-61.