Howard Liszt
Howard Liszt, retired CEO of the Campbell Mithum Esty advertising agency, has a profound interest in marketing and advertising and 30 years of experience in the industry. In 2002, Professor Liszt was the recipient of the American Advertising Federation Silver Medal Award. Professor Liszt holds a master’s degree in marketing and a bachelor’s degree in journalism from the University of Minnesota – Twin Cities. Liszt served as the faculty adviser to the award-winning 2007 NSAC team.
Education
M.S., Marketing, University of Minnesota - Twin Cities
B.A., Journalism, University of Minnesota - Twin Cities
Current Research Interests
- Marketing
- Advertising
Courses Taught
JOUR 3201, Principles of Strategic Communication: Advertising
Professional Experience
- Retired CEO of Campbell Mithun Esty
- 30 years of experience in marketing and advertising with Green Giant Company and Campbell Mithun
- 2000 recipient of the American Advertising Federation Silver Medal Award
- Director of the Association of National Advertising
- Member of several boards including: Micorgistix, Land O Lakes, and Restore Medical
Recipient of the SJMC Alumni Award for Excellence
Every year, the SJMC Alumni Board names a reciepient of the Alumni Award for Excellence. The award is given to an SJMC alumni/ae who exemplifies excellence, leadership, and creativity in his or her chosen field. The award is presented at the School’s annual Spring Celebration in May.
The award, first given in 1980, has been awarded to graduates of the School representing many different facets of the communiations industry, including advertising, public relations, print journalism, broadcast journalism, photography, and academia.