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Adjunct Faculty

Adjunct Faculty: The SJMC employs many adjunct faculty members each academic year, drawing instructors from the top ranks of the Twin Cities media community. Among the local organizations represented are: Star Tribune, St. Paul Pioneer Press, The New York Times, Campbell-Mithun, Padilla Speer Beardsley, Xcel Energy, Martin Williams and Carmichael Lynch.

Current Adjunct Faculty for Spring 2008

Gerald Anderson
Joni Berg
Paul Froiland
Rhoda Fukushima
Earl Herzog
David Husom
Marti Sichko Jones
Stacey Kanihan
Debra Kelley
Karen Brown Knapp
Matt Kucharski
Elizabeth Larsen
Jessica Marshall
Peter Martin


Paul McEnroe
Lynn Nelson
Roman Paluta
James Pounds
Roshini Rajkumar
Jeanne Schacht
Sarah Shaw
Daniel Sullivan
David Therkelsen
Lee Ann Schutz Wahi
Steven Wehrenberg
Carol R. Weitz
Michael Zerby

Gerald Anderson - ande8839@umn.edu
Anderson is the senior editor of the news division at City Pages. With nearly 20 years of reporting and writing experience with various print and online publications, Anderson also teaches courses in the fundamentals of journalism at Hamline University.

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Joni Berg - bergx504@umn.edu
Joni Berg has over 30 years of experience in newsrooms. She is currently employed as the Visuals Editor for eight weeklies owned by Southwest Suburban Publishing.

Berg has worked as a reporter, editor, graphics artist and designer. Among her former employers: the Gainesville Sun in Gainesville, Florida and the St. Cloud Times in St. Cloud, Minnesota.

She has served as a consultant for several colleges and news organizations and presented seminars with the Minnesota Newspaper Foundation. She has won awards through the Minnesota Newspaper Association and redesigned several newspapers.

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Paul Froiland - paulfroiland705@gmail.com
Paul Froiland has taught in the SJMC as an adjunct lecturer for 23 years. He has 16 years of experience as a magazine editor and writer, and has been a staff member of business magazines, city magazines, inflight magazines, training magazines and trade magazines. His writing has been reprinted in Esquire, the San Francisco Chronicle, and the Sporting News Best Sports Stories, among other
publications.

He holds an M.A. in journalism from the SJMC and currently writes for the employee magazine/newspaper and the daily electronic news for Xcel Energy, which he has done for nine years.

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Rhoda Fukushima - rjfukushima@pioneerpress.com
Fukushima is a reporter with the Pioneer Press, covering stories about the challenges of caring for Alzheimer's patients, children living with brain tumors and how to manage diabetes.

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Earl Herzog - herzo008@umn.edu
or earl_herzog@campbell-mithun.com
Herzog is the executive vice president and media director at Campbell Mithun advertising agency. He has many years of media experience, including strategy development, media negotiations and system management.

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David Husom - husom001@umn.edu
David Husom has over 30 years experience at the University of Minnesota teaching photography, new media and Web design. In 1998 he created the
Web Designer Institute, a professional program in new media design for the College of Continuing Education. He now teaches an updated version
of that course for University College in the SJMC Digital Media Labs in addition to courses in media graphics and Internet design in the Journalism School.

He is a frequent conference speaker including the 2006 and 2007 Best of the Midwest College Newspaper Convention. He has been a visiting
lecturer and given workshops at a number of colleges and universities including the Mass Communications department at Middle Tennessee State University in the fall of 2005.

His multimedia designs have won an award from SIGGRAPH Electronic Theatre. His photography has appeared in numerous publications including Aperture and have been exhibited throughout the US and Japan including a one person exhibit at Electro Lift Artworks in Minneapolis in 2006 and an exhibition and book on color documentary photography at the J. Paul Getty Museum in Los Angeles 2006-2007 called "Where We Live:
Photographs of America from the Berman Collection".

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Marti Sichko Jones - sichk001@umn.edu
Jones, Senior Counsel with the Links PR Group, has more than 18 years of leadership experience in public affairs, media communications and community awareness programs. She has an M.P.A. from George Washington University.

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Stacey Kanihan - kanih001@umn.edu
Stacey Kanihan teaches Communication and Public Opinion as an adjunct faculty member in the SJMC. She holds a Ph.D. in Communication from Stanford University, where she specialized in political communication research. She has examined the connections between political discussion, involvement and media use in various contexts, from national and state elections, to local ballot initiatives and grassroots campaigns. She held the position of associate professor of Journalism and Mass Communication at the University of St. Thomas, where she conducted an award-winning program of pedagogical research on student writing instruction and co-authored the textbook “Writing Across the Media.” Kanihan worked as a reporter and editor for newspapers in Massachusetts and Florida. She also holds a B.A. in English from Wellesley College and an M.B.A. from the University of South Florida.

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Debra Kelley - dkelley@umn.edu or debra@hallkelley.com
Kelley is a founding principal of Hall Kelley, Inc., a nationally-recognized firm specializing in corporate identity and communication design. Her firm has won more than 100 awards for design and communications excellence and has been highlighted in major design journals, including Communication Arts, Print, Graphis and How magazine. Kelley and her partner have contributed to two books on corporate identity and new media design.

A journalism graduate of the SJMC, Kelley was a founding member and officer of the SJMC PRSSA. She has 25 years' identity and corporate communications experience. She serves on numerous boards and is a frequent guest speaker at professional organizations and colleges. She has been on the adjunct faculty since 2001.

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Karen Brown Knapp - knapp079@umn.edu
Karen Brown Knapp is a seasoned advertising professional with nearly 20 years experience. She has worked as an account director for Carmichael Lynch and Wieden + Kennedy and in various roles for Peterson Milla Hooks, Ogilvy & Mather, Frankfurt Balkind and Jordan McGrath. Currently, she is the strategic talent recruiter for Carmichael Lynch and an instructor for Miami Ad School as well as the SJMC. She graduated from Queen's University with a B.A. in economics and history.

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Matt Kucharski - kucha003@umn.edu
Kucharski is senior vice president at Padilla Speer Beardsley public relations, one of the most respected independent public relations firms in the country. In addition to leading the firm's technology practice, Matt also is one of the firm's trained strategic communications planning process facilitators, and assists on a wide variety of business-to-business public relations assignments. He also acts as the firm's manager of strategic partnerships and alliances, sitting on the board of directors of the Worldcom Public Relations group (the world's largest network of independent firms), and the Lumin Collaborative, an innovative R&D lab for new public relations tools and techniques.

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Elizabeth Larsen - lars0395@umn.edu
Larsen is a freelance writer based in the Twin Cities. She has published articles in national publications such as Utne Reader and Child Magazine. She has an M.F.A. in Creative Writing from the University of Minnesota.

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Jessica Marshall - marsh424@umn.edu
Jessica Marshall is a science and environmental journalist. Her written work has appeared in New Scientist, Nature, and Science’s online news service, and she has produced broadcast pieces for New Scientist’s podcast, the SETI Institute’s “Are We Alone?” radio program, and KUSP public radio in Santa Cruz, California. Marshall holds a doctorate in chemical engineering from the University of California at Berkeley, but believes it shouldn't take a Ph.D. to understand the day’s science news. She teaches Science Journalism in the SJMC.

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Paul McEnroe - pmcenroe@startribune.com
McEnroe is an award-winning investigative reporter with the Star Tribune. He covered the war in Iraq and the 1991 Gulf War.

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Peter Martin - pmartin@umn.edu
Martin is a photographic artist, continuously refining his vision and production of images for personal expression. He has keen interests in areas of digital imaging and visual communications and has been teaching photographic and digital imaging courses in both academic and commercial venues for many years.

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Lynn Nelson - nelso355@umn.edu
Lynn is a principal of The Links Group, a public relations and public affairs firm in downtown Minneapolis.

Lynn has extensive experience in virtually all facets of organizational communications. She directed employee and client communications, as well as
community and media relations during her 12-year stint with American Express Financial Advisors in Minneapolis (now Ameriprise). And she's worked as a communications consultant since she left there in 1993.

For the past eight years, Lynn has been an adjunct professor of public relations at the University of Minnesota School of Journalism, where she teaches basic theories of strategic communication, public relations planning and writing, and critical review of current and classic public relations and advertising campaigns. She's been affiliated with the University of Minnesota since 1994 when she began working toward her master's degree in social policy at the Humphrey Institute. She is a graduate of the SJMC,
receiving a B.A. in news-editorial.

Lynn recently received a seed grant from the U's office of public engagement to educate the public about the causes and proposed solutions for ending
homelessness in Minnesota. She is a member of the marketing committee of ARC of Greater Twin Cities, an advocacy organization for people with intellectual and developmental disabilities and their families. She enjoys working with younger people and learns much from her students.

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James Pounds - pound006@umn.edu
Pounds is the media director/vice president for Periscope (formerly Kauffman-Stewart), an $89 million national marketing communications firm. He served for many years on the Board of Directors of the Advertising Federation of Minnesota.

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Roman Paluta - palut001@umn.edu
Paluta has held leadership positions at leading national advertising agencies, developing successful campaigns for some of the world's most respected brands. He is currently the Chief Marketing Officer, Senior Partner for Carmichael Lynch. He has won 14 EFFIE awards and his work has been featured in numerous national advertising publications.

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Roshini Rajkumar - roshini@roshinimedia.com, roshinimedia.com
Roshini Rajkumar is a licensed attorney who made the decision to pursue television news before she started law school. Her television career took her to stations in Fargo, Des Moines, Nashville, Minneapolis, and Detroit. Roshini reported on all kinds of news events, anchored the news, launched an investigative unit, and hosted talk shows on TV and radio. Memorable interviews include Patti LaBelle, Kevin Garnett, and James Carville. Throughout her television career, she taught news to university, high school, and elementary school students.

Roshini returned to her hometown in January 2006 to start her own company, Roshini Multi Media. She is a media consultant/presentation trainer, who teaches business people how to use the media to market and how to improve presentation skills for any audience. She also works as commercial and voice talent. In June 2007, Roshini joined WCCO Radio as on-air talent.

Roshini received her BA in political science and international studies from Boston College and her JD from the University of Minnesota Law School.

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Jeanne Schacht - jeanneschacht@mac.com
Schacht operates Jeanne Schacht Design. She is a former Design director at McGraw-Hill and the University of Minnesota and has been art director for numerous publications.

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Sarah Shaw - shawx011@umn.edu
Shaw, a retired copywriter, has worked on many national accounts at three Twin Cities advertising agencies.

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Daniel Sullivan - sulli008@umn.edu
Dan Sullivan was drama critic for the Los Angeles Times for 20 years. His other papers include the New York Times (Off-Broadway critic), the Minneapolis Tribune (theater and music critic) and the St. Paul Pioneer Press (reporter.)

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David Therkelsen - therk004@umn.edu
David Therkelsen has worked for the American Red Cross in various leadership roles for nearly 30 years. Currently, he is the Chief Executive Officer for the American Red Cross, St. Paul Area Chapter. As CEO, he is responsible for performance of the St. Paul chapter, which serves a community of more than 1 million people and also has significant state-wide service delivery responsibilities. He has an M.B.A. from the University of St. Thomas.

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Lee Ann Schutz Wahi - schut069@umn.edu
Wahi has many years experience in community journalism, serving as an editor for various community newspapers and special publications. She is currently the managing editor of Press Publications, based in White Bear, Minn., where she oversees the content, design, and production of six community newspapers in the Twin Cities metro area.

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Steven Wehrenberg - wehre003@umn.edu
Wehrenberg is an executive vice president and director of strategic planning and integration at
Campbell-Mithun, a Minneapolis based advertising and marketing communications company. He is
responsible for the agency’s account planning, direct marketing and promotions planning, integration.

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Carol R. Weitz - weitz006@umn.edu
Weitz is President of CRW Consulting. She previously was Vice President at Campbell Mithun Advertising Agency in Minneapolis for 13 years where she coordinated strategic planning and implementation of advertising campaigns and Database Management Systems. At Campbell Mithun she also conceived aggressive advertising and marketing strategies for numerous clients in the packaged goods, finance and durable arenas, as well as business to business accounts. Weitz's other professional experience includes: Director of Marketing Planning and Research at J. Maclachlan & Associates, Inc.; and Supervisor at Ogilvy & Mather Advertising Agency, New York. She has expertise in devising advertising strategies, planning and implementing advertising campaigns, creating direct response programs and marketing new and established products. She holds a B.A. in English from State University of New York, M.A. in Theater Arts from Adelphi University; M.B.A. with honors from New York University. Recipient of the Typothetae Award of New York for production and creative expertise.

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Michelle Wood -
Michelle Wood teaches strategic communication courses as an adjunct faculty member in the SJMC. Wood holds a Ph.D. in Mass Communication and M.A. in Journalism and Mass Communication from UW-Madison and a B.A. in Journalism and Mass Communication from Iowa State University. Her research interests include strategic communication with an emphasis on consumer processing of media messages and resistance to influence. Wood has published in journals such as Human Communication Research, Journalism & Mass Communication Quarterly and Journal of Public Relations Research (2007).

Mike Zerby - zerby011@umn.edu
Mike Zerby is currently an adjunct faculty member at the University of Minnesota – Minneapolis in the School of Journalism and Mass Communication, teaching Visual Communication and Digital Photojournalism. He has also taught at the University of St. Thomas, St. Paul, Minnesota and the University of Missouri, Columbia, Missouri. He was an associate director of the First International Photojournalism Workshop, sponsored by the University of Missouri and held in Sofia, Bulgaria, and was again associate director of the Second International Photojournalism Workshop, held in Budapest, Hungary.

Zerby is a 37 year veteran photojournalist. He came to the Minneapolis Star Tribune as a photography intern, working part-time while earning his degree in journalism at the University of Minnesota. After graduation, he joined the staff full-time. In addition to his work at the Star Tribune, Zerby has freelanced for the New York Times, Washington Post, and other papers. He has also done assignments for National Geographic, Time, Newsweek, Business Week, Forbes, Geoworld among other publications.

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